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In France, 90% of the wool produced each year goes to waste. We repurpose this resource with local partners. Our production chain is 100% secure and traceable. Every rug contributes to rebuilding a local, ethical economy.
An ecological disaster—and a missed opportunity to make the most of a natural, renewable resource.
Due to a lack of market value, the sale of wool no longer even covers the cost for farmers to shear their sheep.
Why take the risk of untraceable production when a local resource exists?
This is the amount of wool available each year in our production area!
We collect wool from the shepherds who make Roquefort cheese. The PDO requires them to practice pastoral farming.
Thanks to your support, this is the amount we have donated to public interest organizations to revitalize the wool industry.
This is the amount donated to the industry for every rug sold.
The process
01
Shearing
The wool is collected from the Roquefort PDO area. The pastoral farming they practice contributes to biodiversity.
02
The spinning mill
The wool is felted at the Filature Colbert in the Larzac region. It is a production facility at risk, and our output helps keep it running.
03
Finishing
From start to finish, every rug is crafted in our workshop in Saint-Affrique (Aveyron, France). At every stage, we prioritize hiring men and women in reintegration programs.
04
Sales
We sell our products exclusively online. Your comments and reviews are therefore all the more valuable to us!
Press coverage
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Local partners, at every step
We are committed to a sustainable economy that supports social reintegration through employment. We are partners of the Made in France website.
"The pastoralism required by the Roquefort PDO is long-standing and central to maintaining our landscapes."
"We card and felt the wool to create a breathable, durable material."
Our organization offers local businesses the opportunity to support social reintegration through employment.
We are supporting the revival of the local wool industry.
Our team
Our ambition is to revalue local materials, preserving their raw, deep, and fragrant character. We love and want to share the traditions and realities of our production region.
What better impact is there than restoring value to the riches that surround us?
From storytelling to commercial strategy, I champion a fair, local, and responsible industry.
"I have the pleasure of working with a local, noble, and natural material."
"Highlighting a world, a region, and all the men and women in the industry."
Join us!
We are looking for talent that shares our values. Want to join our team? We look forward to meeting you.
Customer reviews
Adopt your wool mat
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